Our Story
Where centuries-old Indian craftsmanship meets contemporary design
Our Journey
We were born from a simple belief: fashion should honour its roots while embracing the future. Our founder left a corporate career to pursue a dream — creating a fashion brand that celebrates India’s textile heritage. From a small studio in Bandra, we began working directly with master weavers in Varanasi, block printers in Jaipur, and embroidery artisans in Lucknow. Every piece in our collection carries the fingerprint of its maker. Today, we serve thousands of customers across India, but our mission remains unchanged: to make handcrafted, sustainable fashion accessible to every Indian woman who values quality over quantity.
The Beginning
Started with a capsule collection of 30 handwoven pieces from a Bandra studio
Going National
Reached 5,000 customers and partnered with 50+ artisan clusters across India
Award Recognition
Won Best Emerging D2C Brand at India Fashion Forum
500+ Styles
Expanded to 500+ curated styles serving 25,000+ customers in 300+ cities
What We Stand For
Slow Fashion
Quality over quantity — every piece is made to last, not just a season
Artisan First
Fair wages and creative freedom for every craftsperson we work with
Sustainable Fabrics
Natural fibres, organic dyes, and minimal-waste production
Made in India
Proudly supporting India’s textile heritage and local communities
The Team
Founder Name
NIFT graduate, ex-Vogue stylist. Passionate about reviving Indian textiles for modern wardrobes.
Head of Design
10 years in fashion design. Bridges heritage and contemporary aesthetics.
Artisan Relations Lead
Works directly with 50+ artisan clusters, ensuring fair trade and quality craftsmanship.
Operations Head
Logistics expert ensuring your orders reach you beautifully packaged and on time.